- Glendale, CA
What you'll be doing
- Lead launch and sustain marketing for DPW mobile apps and eBooks. Maintain the digital team rolling 12 to 18 month franchise-based marketing calendar and drive activities to achieve install/download and revenue targets. Track digital consumer trends and conduct analysis of DPW mobile competitors. Partner with consumer marketing to conduct primary research via focus groups and online channels. Partner closely with the digital team on roadmap planning, product feature prioritization, pricing and monetization model and product green light thru the entire product lifecycle. Develop franchise or seasonal marketing campaigns to drive efficient launch and sustain marketing results. Building, tracking and maintaining annual and monthly marketing budgets (includes managing P.O.s and invoices with finance and accounting).
What your background should be
- At least 5+ years of experience in a product marketing capacity for mobile apps, ebooks or games. Strong communication, collaboration, process management and interpersonal skills. Experience supporting subscription, freemium and premium business models on mobile devices. Demonstrable success in marketing digital products to kids ages 3 to 12.
Required Schooling / Training
- Not specified
Who is the client company
- This is an American diversified multinational mass media and entertainment conglomerate company.
- If you are interested in this position, send your resume to email@example.com