Marketing Campaign Manager
- San Francisco, CA
What you'll be doing
- This person will lead the development and optimization of all HPC demand generation campaign working with sales, marketing and engineering. Further, coordination with the alliance campaign manager for CSS largest alliances is required. This person will ensure that the campaign is appropriate for all region by developing appropriate global process to include input and approvals. Will report to the senior director of demand generation. Developing campaign strategy and plan for ongoing implementation on a global basis including working with the region and field marketing to drive appropriate lead. Creating campaign brief to communicate plan and coordinate with marketing, field sales, product marketing and engineering. Developing vertical market campaign as appropriate to drive lead for telemarketing, inside sales and direct sales. Working with telesales, develop appropriate script and asset for them to deploy while they are BANT qualifying prospect. Writing ad copy for campaign plus asset copy to drive appropriate lead activity for executive, it, financial personas. Writing web copy to continue the campaign story and developing appropriate web content for launch, campaign, webinar, event and the like. Developing campaign that include social media, digital advertising, event, webinars, email, etc.
What your background should be
- Demonstrable ability to define campaign strategy using personas to include web, social media, email, webinars, digital advertising, etc and read dashboards and reports to measure all aspects of the campaign effectiveness, pipeline contribution and overall business performance. Ability to write ad copy as well as web copy plus manage creative for all assets.
Required Schooling / Training
- Bachelor degree.
Who is the client company
- This is an American-founded data storage company.
- If you are interested in this position, send your resume to email@example.com