Marketing and Lead Generation Manager
- New York, NY
What you'll be doing
- Generate quality leads by planning, executing, and reporting on all lead generation initiatives. Work in conjunction with the sales manager to direct the marketing and sales associates to prospect and qualify leads. Book product demo opportunities for the sales team. Generate organic inbound leads using both online and offline marketing tactics. Manage local sales events, sponsored and industry events. Work closely with the Toronto marketing team to ensure campaign success and consistent brand delivery. Nurture and generate interest from existing lead database including the use of email marketing automation and other methods. Own customer marketing efforts in New York and work with the customer success manager to increase customer referrals and endorsements. Plan and execute co-branded marketing campaigns with local strategic and technology partners. Create, manage and own all U.S. sales collaterals (print and digital). Report on KPIs on a weekly basis while proving insights to the sales team and the senior leadership team.
What your background should be
Required Schooling / Training
- 4 Year university degree at a recognized university.
Who is the client company
- Concern about mobile application development and point of sale services.
- If you are interested in this position, send your resume to firstname.lastname@example.org