Facility Marketing Director


Snellville, GA

What you'll be doing

Develops and implements internal and external communication strategies/plans related to product lines, facility concerns and issues. Directs the marketing efforts of hospital. Responsible for budget development and reconciliation. Initiates and delegates special projects and assignments with other marketing team members as needed, cross-selling product lines as appropriate. Works with other departments as needed. Other projects as assigned by facility ceo. Develops and initiates activities, special events and programs for facility. Develops and supervises implementation of marketing plans for product lines to include creative supervision, media placement, community education, screenings, collateral materials, etc. Analyses business growth related to marketing strategies. Accepts accountability for success/failure of strategies and adjusts plans as dictated by financial/market indicators. Researches and acts upon cross-selling opportunities within the division. Continually monitors competitors product line strategies. Manages the production and distribution of internal communication pieces. Participates as part of facility management team, serving as liaison with hospital directors as well as internal staff. Facilitates communication between administration and facility staff/managers and appropriate assigned product line managers. Manages development and implementation of new physicians recruitment, ad development and placement, promotion and communication within dmas. Serves as support for marketing team regarding employee relations and physician programs and skill development pr, marketing. Represents facility at sponsored events, social gatherings, chamber meetings, etc. Serves on community boards and committees as needed or requested. Supports special projects as spearheaded by division. Participates in professional organizations related to the marketing/product line functions as time and budget allow. Works with division office to coordinate efforts as needed.

What your background should be

Demonstrated leadership, management and communications skills. Ability to analyse market research data. Health care experience in marketing, strategic planning, public relations, research, sales, communication and interactive (internet/web) strategy necessary to understand and direct efforts.

Required Schooling / Training

Advanced degree in journalism, public relations, marketing, business, communications or a related field

Who is the client company

It is a medical centre.
If you are interested in this position, send your resume to apply@kochdavis.com