Demand Programs Professional

Where

Miami, FL

What you'll be doing

End-to-end responsibility for program and campaign planning and execution. Demand programs professionals define campaign objectives, and are accountable to brand and client set business leaders for delivering agreed to levels of demand program results. Determine the target audience leveraging personas and constituency segments, gather insights including identifying natural language keywords, understanding what is considered of value and relevance to the target, and finalizing their unique value proposition and create a 360-degree execution plan. This up-front program planning involves gathering and synthesizing input from market management individuals in the various brands supporting the program. The demand programs professional has responsibility to select the most relevant organic and active marketing routes to market for product/solution offerings, optimize efforts through iteration, achieve and exceed the program objectives. Demand programs professional owns and manages agency and vendor relationships in support of the integrated program plan. The demand program professional works with worldwide marketing and sales to determine the optimal demand generation strategy in support of the business strategy/objectives, including end-to-end campaigns and aligned sales plays. The demand generation strategy integrates the right mix of digital and organic marketing, thought leadership, relationship marketing, communications, and direct response advertising to generate new leads and move existing leads through the cycle of belief to realizing value.

What your background should be

Commitment to stay current with industry/sector trends. Ability to articulate, define and execute creative marketing strategies. Ability to collaborate with sales, product marketing and subject matter experts. Knowledge of demand generation best practices across all media including web events, lead management and reporting.

Required Schooling / Training

Bachelor degree

Who is the client company

The company provides machines corporation is an American multinational technology and consulting corporation.
If you are interested in this position, send your resume to apply@kochdavis.com