Chief Marketing Officer
- Garden City, NY
What you'll be doing
- Head of marketing & strategythis position is responsible for enhance the auto finance & student loan business branding. Develop strategies for increasing revenues, product penetration, growth, etc. Develop and roll out innovative and effective marketing plans taking into account overall business strategies and working in partnership with key stakeholders. Lead the business ecommerce work. Drive competitor/industry research leveraging both public and non-public sources. Develop growth strategies, assess and plan market entry, improve operational efficiency and effectiveness, and lead new initiatives. Oversee proactive marketing support and run campaigns that provide lift to the business. Develop a range of language marketing materials and identify opportunities for integrated campaigns to key target groups leveraging direct marketing, pr, internet etc. Build a strong working partnership with key internal and external suppliers and to manage these relationships so that marketing materials are delivered in a timely and effective manner. Proactively communicate on the status and progress of all communications and campaign related activity/collateral to ensure the process is clear and transparent. Implement processes to ensure compliance with all regulatory bodies, legal and industry best practice. Mentor, develop, and build an effective marketing and strategy team. Manage a management information systems and data organization to serve the information needs of the afsl lobs and functional areas. Develop data governance, policies and procedures. Acquire, store, integrate and process data to allow tracking, management and insight formulation.
What your background should be
- At least 10 years corporate strategy and marketing experience within consumer lending of consumer finance markets and products. Auto finance or student loans preferably. Ability to interact, influence and persuade across a variety of businesses and negotiate effectively at all levels. Evidence of adding value to marketing solutions within a business. Proven organizational ability and working within tight deadlines, often under pressure. Vision, creativity, presence and credibility. A collaborative and flexible style, with a strong service mentality. Exceptional leadership and influencing skills with the ability to collaborate across a highly matrixed team job marketing/communications.
Required Schooling / Training
- Not specified.
Who is the client company
- This is an American multinational banking and financial services holding company.
- If you are interested in this position, send your resume to email@example.com